The Key to Sustainable Development of Web3 Projects: Building a Win-Win Ecosystem for All Parties

In the cryptocurrency field, airdrops have become a common strategy for many projects to attract users. However, this method often leads to a rapid cooling of interest after a short-term hype, making it difficult to maintain a user base. Project teams need to rethink how to build a sustainable ecosystem.

To break through this predicament, the project needs to become a "project where the wool can be pulled from the pig." This means that the project provides benefits to users, but the actual costs are borne by a third party. In this model, users receive free benefits, the project expands its influence, and the paying party gains value such as users, data, or brand exposure.

The three-step method to build an ecological closed loop

1. Identify the core user group: Determine the most important user types for the project and clarify the success criteria for user behavior.

2. Develop Unique Competitive Advantages: Analyze the project's irreplaceable strengths, such as technological capabilities, active community, or unique data assets.

3. Find paying partners: Identify partners who need project resources the most and are willing to pay.

Through these three steps, the project can design a business model that uses core resources to help partners achieve their goals, while allowing partners to invest in benefiting the project's users, forming an ecological closed loop.

Success Case Analysis

A large trading platform leverages its strong liquidity and user base to attract new projects seeking exposure opportunities in exchange for tokens or funds. Through airdrop activities, new projects gain user attention and liquidity, loyal users receive additional rewards, and the platform enhances user stickiness.

Another case is a social incentive platform that uses user social media behavior data and content engagement to attract traffic, and then collaborates with other crypto projects to distribute these projects' tokens as rewards to content contributors. In this model, users earn rewards by contributing content, while the project parties pay for social influence.

The core of win-win cooperation

Projects must always maintain their core competitiveness. Once they lose the unique value that makes others willing to pay, this model cannot be sustained. Project parties should focus on their areas of expertise and seek partners that can complement them.

For example, a strong user community can bring traffic to new projects, and unique data resources can help projects make decisions. These are all potential value points for collaboration. Successful cooperation can benefit users, strengthen the ecological stickiness of the project, and help partners achieve their goals.

Investor's New Perspective

As the crypto market matures, investors are becoming more rational and placing greater emphasis on the long-term development potential of projects. Projects that can survive in the long term typically have innovations and breakthroughs in technology, products, or business models.

For investors, when assessing a project, attention should be paid to whether it has sustainable self-financing capabilities. Projects that can continuously attract third-party cooperation and create value for users are more likely to survive in the market in the long term.

In summary, "Wool comes from the pig" is not just a slogan, but a feasible project operation strategy. It requires the project party to clarify its own value, design a reasonable ecological subsidy mechanism, and work with partners to build a sustainable development ecosystem.