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As the Meme tide recedes: How new platforms can sustain value and innovation
As the meme wave recedes, how can the new generation platform continue to create value?
In the cryptocurrency market, Meme tokens once created a wave of enthusiasm. However, with the change in market sentiment, this wave seems to have begun to fade. Interestingly, even as the Meme bull cycle approaches its end, some emerging platforms are still able to attract market attention. This phenomenon is worth our in-depth exploration.
Seize the Last Opportunity in the Market
Some Meme platforms choose to issue tokens during this period, which can be seen as a strategy to maximize their own value. Generally speaking, when a popular sector starts to cool down, new projects find it difficult to gain significant attention. However, we see that some platforms not only successfully attracted a lot of attention but also drove other projects to share market liquidity.
This phenomenon stands in stark contrast to other sectors such as DePIN, NFT, BTCFi, and L2. In those areas, once the mainstream narrative ends, it becomes difficult to maintain the enthusiasm present during the token issuance. A more common practice is to issue tokens directly when industry consensus is most concentrated, in order to maximize market liquidity.
Some platforms have provided an ideal exit strategy for a declining track - seizing the last opportunity before the market completely cools down. The success of this strategy is partly attributed to its unique pricing mechanism, which enhances capital efficiency, allowing it to remain competitive even after the Meme frenzy subsides.
The Future of New Asset Types
Although the era of Meme tokens as mainstream assets may have come to an end, they may persist as an asset class in the long term. Just as the altcoin craze is no longer, new alternative tokens continue to emerge, Meme tokens will also continue to exist, albeit possibly in different forms.
The valuation system of the market changes over time, and emerging platforms may not become the next mainstream exchange, but there is still an opportunity to find their place in the market. Between complete failure and great success, there is also the option of a safe landing.
Next Landing Scene
The definition of "landing" in the crypto industry has changed. In the past, it meant achieving mass adoption; now, it more often refers to successfully completing a token issuance. From blue-chip NFTs to genesis NFTs, from early meme tokens to new platform tokens, we have witnessed the end of an era.
In the small cycle of cryptocurrency, the Meme track lasted for about 6 months, longer than many technology-driven narrative cycles. During this process, specific parameters of certain trading mechanisms, such as Bonding Curve, remain a mystery. This sense of mystery somewhat increases the appeal of the project.
Conclusion
The current market focus has shifted to RWA and stablecoins, and excessive attention to a specific Meme platform may not be very meaningful. However, the ideas of certain innovative platforms are worth referencing. They are more dynamic than a single product and may even survive longer than some previously popular sectors.
For founders, it is crucial to have a well-designed exit strategy from the very beginning. This is not just about simply going public or issuing tokens, but rather considering how to find the right position behind the scenes on the grand stage of the cryptocurrency market after experiencing explosive growth.
In the future, we may see similar situations occurring in areas such as perpetual contract DEXs, DEX aggregators, and on-chain options products. In particular, on-chain options are currently facing liquidity issues similar to those of early Meme trading. This field may require entirely new product models, whether it be creative crypto products or transformations of traditional financial instruments.