The Rise of Web3 Social Media: The Future of Decentralization

Social media is one of the areas where Web3 technology could bring significant changes. Blockchain technology is expected to help the internet regain its original intention and build a more open and free social network environment.

Recently, there are signs that large social platforms may begin to move towards Decentralization. For example, the new owner of a well-known social platform has expressed a desire to introduce blockchain technology to make the platform more decentralized. This move has sparked widespread discussion in the industry about the prospects of decentralized social media.

Why do we need Decentralization in social media?

Current mainstream social platforms have many issues: data silos, algorithm manipulation, privacy leaks, etc. Decentralization social media aims to address these pain points and realize the following vision:

• Users control their own data and content
• Open and interoperable social protocols, rather than closed platforms
• Transparent and fair content distribution mechanism
• Better privacy protection
• Diversified profit models

Decentralized social networks will be built on blockchain infrastructure, allowing user data to be stored in distributed systems. This architecture enables the development of diverse user interfaces and applications, and achieves seamless interconnection between different applications.

Decentralization social projects in the Polkadot ecosystem

Project Liberty

Project Liberty is developing a Decentralization Social Network Protocol (DSNP) and plans to build a dedicated parachain within the Polkadot ecosystem. DSNP aims to establish a public social graph as the infrastructure for decentralized social.

A well-known social platform has announced the integration of DSNP, marking an important step in the traditional social platform's transition towards Decentralization.

Subsocial

Subsocial is a decentralized social network protocol based on Polkadot and IPFS. Users can use Subsocial to create their own social network "spaces".

Subsocial provides content creators with various monetization methods, such as tips, paid subscriptions, and content NFTization. Each "space" can establish its own social token, achieving community autonomy similar to Decentralization.

Sumi

Sumi is a wallet-to-wallet communication system based on Substrate, which can be seen as the Web3 version of email. It supports communication between various types of blockchain wallet addresses.

ComingChat

ComingChat is a Web3 portal application that integrates social, DeFi, and GameFi features. Its social features include:

• CID: A memorable numeric ID that can be used as a chat and payment account.
• Full-Chain Wallet: Supports multiple blockchain ecosystems
• Encrypted Communication: Uses Signal Protocol for Encryption
• Web3 Wallet, NFT DAO and other innovative features

Relation

Relation is a decentralized social graph project that supports multi-chain identity binding. Its application Relation One can manage personal homepages and social relationship data, providing friend matching, interest recommendations, and other features.

Polkadot Name Service (PNS)

PNS provides easy-to-read and easy-to-remember ".dot" domain names to replace complex blockchain addresses. This helps establish users' digital identity and enhances the interactive experience of various Web3 applications.

Litentry

Litentry is a cross-chain identity aggregation protocol in the Polkadot ecosystem. It supports linking user identities across multiple networks and provides a reputation computation infrastructure. Its product IdentityHub can centrally manage users' Web2 and Web3 accounts.

Cogency

Cogency is committed to using Web3 technology to help media organizations and content creators build trust and explore new revenue sources. The project has received support from several internationally renowned media companies.

Conclusion

The decentralized social field of the Polkadot ecosystem is thriving, with a complete technology stack emerging from underlying protocols to applications. With the addition of more projects and the enhancement of cross-chain interoperability, we can expect to see more innovative decentralized social applications born, providing users with a brand new Web3 social experience.