Gate launches a new domain name and logo, moving towards the "next generation super unicorn exchange"

A globally renowned cryptocurrency exchange recently announced the official launch of its new international domain name and simultaneously released a new logo. This move aims to unify brand recognition, enhance global influence, and build user trust, marking the platform's formal entry into a new development stage. This initiative not only continues the brand upgrade theme coinciding with the platform's twelve-year anniversary but also aligns closely with its vision of becoming the "next generation super unicorn exchange" presented at the recent 12th anniversary global celebration held in Dubai, signifying a crucial leap for the platform from leading to guiding, and from technological innovation to deepening global strategy.

Previously, the platform has officially adopted a new Chinese name "Gate", symbolizing the opening of a gateway to the crypto future for global users. This unified renewal of the domain name and logo not only showcases the brand's cultural inclusivity but also heralds a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the crypto industry, the platform has been focusing on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served a total of 23 million users worldwide, supporting spot, contract, leverage, and wealth management trading for over 3,800 cryptocurrencies, ranking third globally in comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the safety of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the platform's total reserves exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand renewal not only achieves a qualitative leap in the visual aspect, but the new domain name also reflects a key step in the platform's global communication strategy. The domain name is concise and powerful, with high recognizability and global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new logo employs a more modern and minimalist design language, conveying the core concept of "trust-based, technology-driven, and constantly evolving," symbolizing the platform's comprehensive upgrade in the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly adopt the new brand name to achieve an integrated global brand presentation, further consolidating its professional image and international influence as a top-tier exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies a grander strategic vision for the platform. On April 30th, the platform held a global celebration event for its 12th anniversary in Dubai, where the founder and CEO proposed for the first time the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology Driven: Leading the global digital asset trading experience upgrade through continuous product iteration and underlying technological breakthroughs;
• Global Compliance: Based on licenses and regulatory authorizations from multiple locations worldwide, establish a compliant operational network to build industry credibility;
• Ecological Integration: Expand diversified businesses such as Web3, infrastructure, and investment around the core of the exchange to build a closed-loop ecosystem.

The platform aims to continuously promote the construction of "professional, safe, and open" products and ecosystems, becoming the infrastructure platform for the development of the global digital economy, and providing future-oriented trusted digital asset services for global users.

Global Compliance Landscape: Extensive Layout, Blossoming in Multiple Points

The group places great importance on "compliance first" and continuously expands its global compliance landscape. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the Group's entity completed the acquisition of a licensed Japanese exchange, further consolidating its compliance position in the Asia-Pacific region. Recently, the Group's entity has obtained a VASP license under the supervision and regulation of Dubai regulatory authorities, allowing it to provide cryptocurrency trading services to institutional investors, qualified investors, and retail users. This marks a key step in the platform's expansion into the Middle East and global markets, and reaffirms its long-term commitment to security, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecological expansion, and global layout, the platform is transitioning from a leading exchange to a trusted role in the global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision towards global users. In the future, the platform will continue to adhere to the development path of putting users first, technological innovation, and global compliance, working hand in hand with global users, developers, and partners to jointly embark on a secure, open, and sustainable crypto future.