Ubisoft established a new subsidiary, Tencent Investment, to transform its three major IP business models: Assassin's Creed, Arctic Warcry, and Rainbow Six, and plans to build a sustainable multi-platform ecosystem and strengthen social networking. Tencent has a 25% stake, and although it has no dominant power, it has some influence. The parent company retains control, which will reduce the debt pressure. In the future, it may continue to develop NFT chain games, but it needs to show transformation results to stabilize market confidence.