After years of silence, the Ethereum official finally "spoke" in the community.

After members of the Ethereum community criticized the lack of online marketing on the X platform, the Ethereum Foundation announced a new strategy for the social aspect of the network. This article is sourced from an article by SageD.Young, compiled and translated by PANews. (Summary: ETH plunged to $3,100! With a swing trading success rate of over 80%, Whale goes against the trend and increases the position. Is Ethereum about to reverse?) (Background: Vitalik Buterin hints that the Ethereum Foundation is "very important": technology funds should encourage open source and suppress closed and predatory mentalities) After members of the Ethereum community criticized the lack of online marketing on the X platform, the Ethereum Foundation (EF), a non-profit organization supporting the Ethereum ecosystem, announced a new strategy for the "social aspect" of the internet. This adjustment aims to optimize the information dissemination channels and improve the transparency of the ecosystem information. This article will provide detailed information on the specific content, background factors, market environment, and community response of this strategic adjustment. Dual account strategy. Earlier on Monday, the Ethereum Foundation not only launched a new X platform account, Ethereum Foundation, but also released a tweet from the Ethereum.org account, which releases less original content, with the username "helloworldcomputer." According to the official announcement: The Ethereum Foundation will mainly be responsible for sharing information related to the Foundation's team dynamics, project progress, funding information, and changes in the treasury; the Ethereum.org account will serve as a more active comprehensive account, dedicated to sharing the latest developments in the entire ecosystem, including excellent projects on Ethereum, builder stories, and global adoption. It is worth noting that these changes are not limited to the X platform, but will also be implemented on other social networking platforms such as Farcaster, Lens, and Bluesky. EF emphasizes that this is just the beginning of the adjustment and will continue to optimize the use of social media according to the needs of the ecosystem. In response to this, Joseph Schiarizzi, the founder of Arbitrum and stablecoin provider Nerite, said: "As builders of Ethereum, we have always wanted to see more active social accounts highlighting the exciting things happening in the ecosystem. I am looking forward to the upcoming changes." Community feedback. The announcement of this new social strategy stems from the debate over the suspension of the "Week in Ethereum" newsletter by several important figures in the ETH community earlier this year. Evan Van Ness, the author of the WiE newsletter, and Josh Stark of the Ethereum Foundation debated whether the EF sponsored the newsletter and why the issuance was terminated. This sparked a discussion that lasted for several days, and many community members expressed dissatisfaction with the Foundation's lack of marketing and inactive presence on social media. A user on X bluntly said: "The Foundation's weakness in public relations and storytelling is a potential threat to the entire ecosystem, and the Foundation has a responsibility to change this situation." Data shows that since June 2021, Ethereum.org has only released 14 original tweets, with no original content in 2023. In addition, Mark Beylin, an investor from Boost VC, pointed out in the forum that Ethereum's social aspect is facing the problem of "factionalization" and suggested that the EF improve its external communication methods. Ethereum developer Tim Beiko also called for strengthening the role of social media as a "digital public square" to better respond to community needs. Market performance and fund movements. In addition to the social media strategy, Ethereum's market performance and the Foundation's fund management have also been widely followed. In 2024, BTC (BTC) and Solana (SOL) both reached new all-time highs, while the price of ETH failed to return to the peak level of $4,878. In the past 30 days, the price of ETH has fallen by 18.7% and is currently slightly above $3,100. At the same time, on-chain data shows that the EF sold 100 ETH worth about $336,000 on January 8. Since January 2, the Foundation has sold nearly $13 million worth of ETH. Community members expressed dissatisfaction with the Foundation's actions, believing that it failed to effectively utilize social media to promote ecological innovation while selling ETH. Whether the Ethereum Foundation's new social media strategy can successfully improve its interaction with the community and enhance Ethereum's global influence remains to be seen. However, this reform at least shows that the Foundation has begun to take the criticism of its marketing shortcomings seriously and is moving towards a more transparent and efficient direction. Related reports: Where is the next breakthrough point for Ethereum? Analyzing the roadmap, DevCon, and Pectra upgrade. Aave team criticizes Vitalik Buterin and the Ethereum Foundation: They should "fire" the founder and team instead of just focusing on merchandise. With a swing trading success rate of over 80%, Ethereum has closed its short position and is once again going long. After years of silence, the official Ethereum finally "speaks" to the community. This article was originally published on BlockTempo, the most influential blockchain news media in the region.