11/18 debut! McDonald's collaborates with Doodles to launch a co-branded cup, with super cute designs revealed in advance

McDonald's collaborates across boundaries to take on the festival market

Global fast food giant McDonald's recently announced a collaboration with well-known Web3 brand Doodles to launch a limited edition festive series of products with the theme "GM Spread Joy". This collaboration will not only release limited edition co-branded cups in over 13,500 stores across the United States on November 18th, but also integrate digital collectibles and interactive experiences to bring consumers a unique cross-border experience.

Image source: McDonald's McDonald's collaborates with well-known Web3 brand Doodles to launch a limited edition holiday series of products with the theme of 'GM Spread Joy'.

McDonald's Chief Marketing Officer Tariq Hassan said, "We chose to collaborate with Doodles not only because they play a reforming role in the cultural industry, but more importantly, they have surpassed the scope of digital assets and have developed into an entertainment brand with a loyal community." This collaboration further highlights McDonald's brand strategy of continuous innovation and closeness to the young consumer group.

The delicate design incorporates festive elements, sparking a digital collection frenzy.

The limited edition collaboration cup this time is mainly pink and blue, incorporating the festive scene and Doodles' iconic hand-drawn style, adding a touch of colorful to the festive dining experience. McDonald's goes further by combining digital experiences, allowing consumers to enjoy the fun of 'unpacking cards' through the app, simulating the fun of collecting cards. Consumers not only have the opportunity to get exclusive digital accessories and animated content, but also experience the brand-new single 'Good Mornin' produced by famous musician Pharrell Williams and performed by singer Marley Bleu. The inspiration for this song comes from internet culture and the 'GM' meme, demonstrating the brand's deep understanding of contemporary popular culture.

Image Source: McDonald's McDonald's combines digital experience, allowing consumers to enjoy the fun of "unpacking cards" through the app, simulating the fun of collecting cards.

It is worth noting that McDonald's mysterious animation trailer released on social platform X on November 13 immediately triggered a trading frenzy in the Doodles Non-fungible Token market. This collaboration not only brings topicality to McDonald's, but also injects new vitality into the Doodles community.

Doodles officials also stated during the repost that "the Doodles community is about to embrace greater growth." This joint event will expand the brand's influence further through community platforms such as TikTok and Instagram, launching the #GMSpreadJoy challenge.

Create new brand value through strong partnership.

Doodles was originally a Non-fungible Token project on Ethereum, designed by artist Scott 'Burnt Toast' Martin, with a total issuance of 10,000 generative avatars, currently with a market capitalization of $64 million. Since its launch on the OpenSea platform in October 2021, Doodles has quickly become a hot Non-fungible Token project. By mid-June 2022, its Secondary Market sales have exceeded $500,000, and it has successfully invited pop music superstar Pharrell Williams to serve as Chief Brand Officer.

In September 2022, Doodles completed a new round of financing, and the company's valuation reached 704 million US dollars. In March 2023, the brand announced its transformation into a media brand and successively collaborated with well-known brands such as Adidas, Arizona Iced Tea, and Crocs. In September of this year, Doodles also released its first animated film 'Dullsville and the Doodleverse', inviting rap artists Lil Wayne, Coi Leray, and Lil Yachty to participate in voice acting, demonstrating its diverse development capabilities.

Leading the digital innovation wave

This collaboration is of great significance to McDonald's, representing an important step for the brand to deepen the application of digital assets in the American market. As early as 2021, McDonald's launched a Non-fungible Token themed around McRib, demonstrating the brand's forward-looking vision in using digital assets to build customer loyalty. In markets outside the United States, McDonald's has also released a Non-fungible Token for the purple mascot, Grimace, and launched the Metaverse game 'My Happy Place' on the Ethereum game platform The Sandbox, paying tribute to its classic product, Chicken McNuggets.

Image source: McDonald's McDonald's also launched a purple mascot - the Non-fungible Token of Milkshake Brother 'Grimace'

It is worth mentioning that Doodles recently collaborated with the leading sportswear brand Adidas to launch virtual merchandise packs, giving buyers the opportunity to obtain limited edition physical clothing. This limited edition festival series launched in collaboration with McDonald's not only injects new vitality into the brand, but also demonstrates the traditional company's determination to embrace innovative technology and set a new paradigm for the digital transformation of the catering industry.

'11/18 debut! McDonald's collaborates with Doodles to launch a co-branded cup, with super cute designs unveiled in advance.' This article was first published in 'encryption city'.