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Analysis of the MEME Track: Seven Communication Mechanisms to Become a Golden Dog Hunter
MEME Track Comprehensive Interpretation - How to Become a Golden Dog Hunter?
Introduction
MEME plays a central role in Web3 culture, quickly resonating within the cryptocurrency community through its unique dissemination methods and widespread popularity. These often humorous and satirical digital images or concepts not only deepen the connections among community members but also become important means of expressing opinions, emotions, and market trends.
MEME can transcend language and cultural barriers, achieving widespread dissemination at a very low cost, thus playing an indispensable role in promoting the awareness and participation of Web3 projects.
Recently, the performance of MEME coin in the market has attracted widespread attention. According to data from the data platform, both the market capitalization and trading volume of MEME coin show significant growth, reflecting the popularity of this type of currency and the high interest of investors.
For example, BOOK OF MEME ($BOME) achieved over 1000% growth in a short period. The main reason behind this phenomenon is that the supply of MEME coins is large and their unit price is low, making them an ideal choice for attracting funds during a bull market, as investors seek the possibility of high returns through small investments.
In addition, MEME coins often revolve around lighthearted and humorous themes, making them easy to spread quickly on social media, thereby attracting more attention and participation.
1. The传播机制 of MEME
1. Social Media and Community Interaction
Social media platforms are key channels for the dissemination of MEME coins. Through Twitter, Reddit, Telegram, and others, project teams interact directly with users, share updates, host events, and respond to community feedback. This interaction not only enhances the visibility of the project but also strengthens community cohesion, allowing for quicker and more effective information dissemination.
Bitcoin ($BTC), as the earliest cryptocurrency, primarily engages its community through social media platforms such as Twitter and Reddit. Members of the BTC community often share market dynamics, technical updates, and investment strategies, forming a robust information-sharing network.
For example, the r/Bitcoin subreddit on Reddit has over 1 million subscribers, and these users enhance the brand awareness and market influence of BTC through discussion and sharing, forming a strong community consensus.
2. Viral Marketing
The viral marketing of MEME coin relies on highly shareable content, such as catchy slogans, amusing images, or unique concepts. This content is easily accepted by users and spreads rapidly across social networks, achieving low-cost yet effective marketing that allows MEME coin to gain widespread attention in a short period of time.
$AKITA leverages the visual elements of Shiba Inu, which has a wide audience base in both the Web2 and Web3 worlds, and spreads rapidly through creative content on social media platforms.
For example, $AKITA community members have created various Shiba Inu-related MEME images and videos that have been widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. Additionally, $AKITA has further enhanced its viral marketing effectiveness by hosting online contests and interactive activities, such as the creation and auction of NFT artworks.
These activities not only increased community engagement for $AKITA but also attracted the attention of more potential investors, making $AKITA a popular MEME coin in the market in a short period of time.
3. Leveraging Celebrity Effect
Using the celebrity effect to promote MEME coins involves collaborating with influential public figures to share MEME coin information through their social media platforms, attracting the attention of fans.
Create engaging content, such as challenges and live broadcasts, to increase user participation. Launch limited edition MEME coins or merchandise in collaboration with celebrities, and enhance brand image by integrating charitable activities. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into real market influence.
The popularity of $DOGE is attributed to Elon Musk's celebrity effect. Musk has mentioned DOGE multiple times on Twitter, calling it "the people's cryptocurrency," which has resonated widely with fans and the media. These tweets not only enhanced the brand recognition of $DOGE but also inspired the community's creative enthusiasm, resulting in a large amount of related derivative content.
Every time Musk mentions dogs on Twitter, it causes the price of $DOGE to surge rapidly, becoming an iconic symbol of cryptocurrency culture.
4. KOL and Community Influence
Key Opinion Leaders (KOLs) play a crucial role in the promotion of MEME coins. Their recommendations and endorsements can significantly enhance the credibility and appeal of the project. Moreover, the influence of the community cannot be ignored; active community members can accelerate the dissemination of project information through word-of-mouth.
The $SHIB community has effectively increased the project's visibility by collaborating with multiple KOLs in the cryptocurrency field. For instance, when a well-known KOL like CZ (the CEO of a trading platform) mentions $SHIB on social media, their large number of followers become interested in the project.
In addition, the active interactions of the $SHIB community members on platforms like Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, have further enhanced the project's appeal and credibility. This synergy between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market in a short period of time, attracting the attention of a large number of investors.
5. Wealth Effect
The price fluctuations of MEME coins are often accompanied by a strong wealth effect. When prices rise, new investors are attracted to the market, hoping to gain profits by participating. This effect not only drives further price increases but also expands the cultural reach of MEME coins.
Silly Dragon (傻龙) was launched by Solana founder Anatoly Yakovenko during Halloween 2023. This direct support from the founder of a public chain adds trust and authority to the project, further driving its wealth effect.
$SILLY has shown significant market growth in a short period of time, reaching a market cap of 70 million USD in less than two weeks since its launch, with over 8,600 wallet addresses and an on-chain liquidity pool of up to 1.2 million USD. This rapid market growth is seen as a wealth effect, attracting more investors and traders.
6. Incentive Mechanism
The incentive mechanism is one of the important strategies for promoting MEME coin. Through methods such as airdrops, transaction burn taxes, and lucky draws, the project team encourages users to hold and trade tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.
$AIDOGE adopts a decreasing airdrop mechanism, where early participants can receive more tokens. This mechanism incentivizes users to participate early, thereby increasing market competition and the initial demand for the tokens.
At the same time, a trading burn tax mechanism has been designed, where each on-chain transaction incurs a 15% burn tax. A portion of this is used for ecological development, another portion is burned, and a part is rewarded to liquidity providers and holders as staking dividends. This mechanism increases the scarcity of the tokens, thereby enhancing their value.
7. Unique concepts and designs
The design of MEME coins is often closely related to their concepts, with unique visual elements and cultural connotations that make them stand out among many cryptocurrencies. This design not only enhances the project's recognizability but also makes it easier for MEME coins to be shared and discussed on social media.
The concept of $BOME is "Book of MEME". This project was initiated by Pepe MEME artist Darkfarm, aiming to create a gallery focused on the permanent storage and creation of MEME. BOME has attracted a large amount of attention in a short time and spread rapidly on social media, with its market value significantly increasing in a short period.
The concept of "Book of MEME" is to combine MEME culture with blockchain technology, using a decentralized platform to preserve and share MEME content. This project raised funds through a presale event and quickly attracted a large number of investors and community members to participate.
The rapid rise of $BOME demonstrates how MEME coins can quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.
8. Innovative and Easily Spreading Topics
MEME coin projects usually combine innovative or easily spreadable topics to enhance their visibility. Whether it's MEME related to pop culture or references to social phenomena, these topics can quickly spread within communities, resonating widely and thus increasing the project's market awareness.
$SLERF is a MEME coin based on the Solana blockchain that quickly gained popularity due to its unique narrative and community involvement. The founder of $SLERF accidentally destroyed key tokens due to a misoperation, and subsequently launched a rescue operation to try to raise funds to compensate presale participants.
This action received positive responses from the community and several exchanges, including support from well-known individuals and influencers. The price of $SLERF experienced significant volatility but managed to achieve a remarkable rebound in a short period, reaching a new high. Its narrative and market performance have propelled $SLERF to become the focus of the market.
2. How MEME Captures Emotions (Creates FOMO)
In the cryptocurrency market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor sentiment. FOMO (Fear of Missing Out) is a particularly strong emotional response that plays a key role in the dissemination and value formation of MEME coins. Below is a detailed explanation of how MEME coins capture sentiment, especially in eliciting FOMO.
1. Viral spread on social media - Rapid dissemination leads to panic buying.
The MEME coin quickly gained attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit can be widely shared in a short period of time if the content is engaging or entertaining.
This method of dissemination not only increased the visibility of MEME coin but also created a sense of urgency within the community, causing people to worry about missing out on the opportunity to participate in a potential hot project.
The viral spread of $DOGE began with a tweet from Elon Musk on Twitter, referring to it as "the people's cryptocurrency." He subsequently mentioned Dogecoin multiple times, becoming its de facto spokesperson.
According to statistics, every time Musk mentions dog-related content on Twitter, the price of $DOGE significantly rises in the short term. Many investors, driven by FOMO, fear missing out on the rise and are eager to jump in and buy when Musk mentions Dogecoin.
2. The promotion of the community and KOLs - Missing out on credible potential gains brings panic.
The community and key opinion leaders (KOL) of MEME coins play an important role in capturing sentiment. The endorsement or recommendation of KOL can quickly enhance the credibility of a MEME coin, making community members feel the need to participate in order not to miss out on potential gains.
In addition, active discussions within the community and the sharing of success stories will also enhance the feeling of FOMO.
3. Price and Market Performance - The FOMO Driven by the Wealth Myths in a Bull Market
The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to make a profit. The hype and news coverage in the market further amplify this sentiment, leading more people to join the buying frenzy out of FOMO.
The price of Bitcoin has reached a new all-time high of