"One BU is hard to find" Chinese trend toys are booming globally 🎉🎉🎉🎉🎉🎉🎉

In places like the World Trade Center in Los Angeles, the Rinascente in Milan, and the streets of Shibuya in Tokyo, you can often see this scene: young people lining up just for that little forest sprite with sharp little teeth—Labubu.
This seemingly "rebellious" trendy toy IP has not only sparked a buying frenzy in China but has also ignited a "hard-to-find" celebration overseas. This "little monster" with sharp teeth, round eyes, and messy hair has captured the hearts of young people around the world with its "atypical" visual style that lies somewhere between fairy tale and grotesque.
It rejects "likability," instead showcasing an independent and rebellious emotional tone with a quirky and adorable contrast. This aesthetic "rebellion" precisely taps into Generation Z's desire for "personalized expression."
The explosive popularity of Labubu is a reflection of the global trend of Chinese IP. In recent years, from the stunning debut of "Black Myth: Wukong" in the gaming industry to the global expansion of Pop Mart in the trendy toy market, Chinese IP is making its way to the world in an unprecedented manner.