Those who truly become wealthy all have a king's mentality, without exception.

How can one make a fortune?
Through my years of observation, I have found that those who can truly make a fortune all possess a kingly mindset, without exception.
What is the imperial mindset? It is characterized by ambition, a rebellious spirit, composure, decisiveness, and perseverance.
01
Ambitious: Not content with the status quo
What is ambition? Wild means wilderness, not confined to the current environment, but yearning for a broader world.
Ambition is also a person's cognition, without distance, believing in places where one has not reached the goal.
Ambitious people are not satisfied with the present; they have a strong desire for success.
At the age of 19, Rockefeller was determined to become the world's largest oil refiner.
BYD founder Wang Chuanfu was born in a rural area and came from a poor family. After graduating from university, he quickly became the deputy director in the system, but he was not content to be an employee. He was determined to start a business and boldly borrowed 2.5 million to found BYD.
The reason most people cannot get rich is that they lack ambition, either feeling that success is too difficult or simply not daring to dream.
But being content with mediocrity is very frightening. Mediocrity is like gravity, a force that automatically and naturally pulls people down.
If a person lacks ambition, it is impossible to achieve great things.
How to cultivate your ambition?
① Establish identity recognition. You must aspire to be a great person, first establish your identity recognition, and treat yourself as a great person. Even if you only have one bowl, you should still dream of being an emperor.
② Build confidence. What people fear the most is a lack of self-confidence. Herbert from England once said: As long as the heart is full of confidence, there is nothing that cannot be done. Skill plus confidence is an invincible army.
③ Have a wolf-like nature. The so-called wolf-like nature means not giving up until the goal is achieved, being tough not only on oneself but also a little tougher on others, and being results-oriented.
When a person is unwilling to accept the status quo, driven by ambition, their potential can be unleashed, generating unpredictable energy, thereby achieving great success and earning a lot of money.
02
Unconventional spirit: daring to break the norm
"Bandit spirit," although it sounds simple and crude, like acting recklessly, actually refers to the courage to break conventions.
Many people are unable to get rich simply because they are too conventional. They do everything according to societal expectations. For example, in the 1990s, when everyone was eager to venture into business, he was still hesitant and wanted to hold onto his stable job.
In the end, while others made money, the company he worked for went bankrupt, and he became unemployed.
When I lead people, I also really dislike subordinates who are overly rule-bound.
Rule-following individuals are dogmatic; they do whatever the leaders say. However, external changes are very rapid, and one cannot execute blindly but must execute with critical thinking.
If you are too rule-bound, you won't achieve results, and you won't make money either.
Knowing how to adapt and change anytime and anywhere is the hallmark of a wise person.
Li Yunlong is a person with a "bandit spirit"; when fighting, he does not stick to the rules, but is able to adapt to the changes on the battlefield and strike unexpectedly, which ultimately leads to victory.
Those who are free-spirited rise higher in position. In contrast, those who follow the rules often remain in the same place in the end.
A saying goes: well-behaved children often don't achieve much, while naughty children can accomplish great things.
So, when it comes to being a person, you should never just follow the rules, but rather dare to break the norms.
03
Be calm: Stay steady in the face of challenges.
What is having fixed energy? It means being stable.
On the journey of life, one will encounter many crises, even tests of life and death.
Can you stay steady at this moment?
The Four Crossings of the Red River is undoubtedly a masterpiece of Chairman Mao's life.
At that time, facing the encirclement and pursuit of the Kuomintang army, and the complex and changing battlefield situation, he did not panic, but calmly analyzed and made the correct decision.
Not only grasp the favorable opportunities in battle, but also analyze the strengths and weaknesses of both sides in detail, quickly formulate the most advantageous plan, and strive for the initiative on the battlefield.
If a person cannot remain calm, they will become confused. When confused, they will make wrong decisions, either investing chaotically or missing opportunities, leading to failure like a defeated army and efforts coming to nothing.
Stay calm in the face of challenges to achieve ultimate victory. The more adversity you face, the more you must maintain sufficient composure and not panic.
Only those who are calm can find opportunities for survival in adversity.
04
Be bold: get it started first and talk later.
To achieve great wealth, one must have courage. The core is to dare to think and act.
Most people cannot do this; they are timid and even when they see an opportunity, they fear failure and losing, ultimately achieving nothing.
I really like that quote from Lei Jun: "Life and death are nothing to worry about, if you are not satisfied, just go for it."
To achieve success, one must have such determination. Here, I will also provide you with two principles.
First, start with the Law of Recklessness.
Thinking too much about everything, fearing the wolf in front and the tiger behind, will ultimately lead to achieving nothing.
There is a "Reckless Law" you can refer to: when you are torn between doing something and not doing it, don’t overthink it, just do it immediately; reckless people are often more likely to succeed.
Don't overthink it, just get started and see how it goes. Getting things started can solve 80% of the problems.
Second, the 72-hour principle.
The author of the globally popular finance book "Money Dog," Bodo Schaefer, once proposed a "72-hour rule":
When you decide to do something, you must take action within 72 hours, otherwise it is very likely that you will never do it.
The "72-hour rule" tells us a principle: if there is something to be done, do not wait, you must take action immediately. Because only by starting can completion be possible later.
So, once you have an idea, try to get it started within 72 hours.
You have the courage, making it easier to get rich.
05
Perseverance: Never give up easily
Finally, there is perseverance. Perseverance is very important. It is possible that when you are doing something, you won't see results for a long time.
What should we do at this moment? You must never give up easily.
If you surrender first when facing difficulties, the people around you will also lack courage.
The more it is at this time, the more you must have a belief in victory, a firm will, and believe that you can do it.
Remember一句话，the strong are not measured by how fast they charge in times of prosperity, but by how steady they are in times of adversity.
Many people fail at this point. They work on something for three months, five months, and when they don't see results, they give up. As Jack Ma said, today is very cruel, tomorrow is even crueler, but the day after tomorrow is beautiful. However, most people die on tomorrow night. They give up right before the finish line, which is a pity.
Those who have a king mentality will not give up until the last moment, so he just happened to wait for the future.
In conclusion, if you want to make a fortune, you need to have a king's mindset. What are the characteristics of a king's mindset? Ambition, audacity, composure, determination, and perseverance.