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Apple has lost its position as the number one in market capitalization, and it has not obtained a tariff exemption; the company's consumers are all striving to stock up on goods.
Standing at the forefront of the tariff tsunami, Apple (, stock code: AAPL), saw its stock price fall 22% in the past week, marking the worst four-day performance for Apple stock since 2000. This big dump has caused the tech giant's market capitalization to evaporate by over $770 billion, and it has lost its position as the company with the highest market capitalization in the S&P 500, now falling below Microsoft.
Apple promised to increase investment in the United States, but did not receive tariff exemptions from the Trump administration
In recent years, Apple has actively shifted part of its production to India and Vietnam to reduce its reliance on China. However, these countries are now affected by high tariffs, which will lead to a significant increase in Apple's production costs.
Although Apple (Apple) announced back in February that it would invest $500 billion in the United States over the next four years and create 20,000 jobs, while also establishing an AI server production base in Houston, Texas, this move did not receive an exemption from the Trump administration.
Apple has added five flights to stockpile products before the tariff takes effect.
According to foreign media reports, Apple used five planes loaded with iPhones and other products to fly from India to the United States in just three days during the last week of March, in order to stockpile as many products as possible before Trump's tariffs took effect. Apple has already reserved several months' worth of goods in its U.S. warehouses. This also gives the company more time to coordinate and respond to this wave of tariff battles.
Apple's retail stores in the United States were also crowded with people last weekend, with employees describing the atmosphere as similar to a busy holiday season, as customers were worried that prices would rise significantly after taxes.
Analysts and industry observers have been trying to assess the impact of the 54% Chinese tariff on prices, with some speculating that the price of the iPhone could soon reach several thousand dollars per unit.
Bloomberg believes that Apple may take a series of measures, including squeezing suppliers and reducing profit margins, to prevent price surges. The starting price of Apple's latest flagship iPhone is $999—this price has remained unchanged since 2017.
The next important company catalyst that investors are focusing on is Apple's quarterly earnings report, which will be released on May 1. This will provide an opportunity for CEO Tim Cook and CFO Kevan Parekh to discuss the expected impact of tariffs. During the holiday season conference call, Cook stated that the company is assessing the impact but would not comment further.
This article discusses how Apple has lost its position as the number one in market capitalization, and that it has not received a tariff exemption. Consumers are all working hard to stock up on goods. It first appeared in Chain News ABMedia.