Funding for Web3 projects is becoming increasingly difficult. How can you make your presentation stand out in 30 seconds?

Question

> What you want to promote is: Why this project? Why now? Why you?  **Written by: Freddie Lassados****Compiled by: AididiaoJP, Foresight News**  Why do most Web3 founders still send presentations like it's 2020?  Web3 venture capital analysts typically browse through 20 presentations daily, switching between Telegram, market charts, and Twitter while sipping coffee and chewing on nicotine lozenges.  You may have no more than 30 seconds to grab their attention, or they will move on to the "next one."  They won't read your 40-page Notion essay now, at least not right now.  We need to make one thing clear:  Your presentation is not meant to explain your project narrative.  but to strive for the opportunity for the next phase of meetings.  The reasons most presentations fail are: excessive explanation, lack of selling points, which bury the key points.  Before diving in, let me quickly clarify one point: not all venture capital funds will only spend 30 seconds on a pitch deck. Top-tier venture capital funds take the time to research, ask critical questions, and genuinely want to understand your project, but too many funds, especially in the early stages, do not do this. Before you enter the meeting room, you don't know what type of VC you are facing. Therefore, design your presentation for the worst-case scenario (i.e., the other party being distracted). If they can really dive deep, that's great. But first, you need to get them to take the "next step."  Here are ways to make your presentation stand out.  Your presentation task is very simple:  * Tell a good story* Showcase the founder's strength* Clearly indicate that you are worthy of investment.  You are not trying to convince others, but rather giving them a reason to delve deeper.  Make them feel:  "Alright, there's something here. Let's take a closer look."  At this time, your Notion deep documentation will come in handy, rather than before this.  A presentation is a stepping stone, while a memorandum is the tool that instills confidence in investors.  Of course, during the conference call, you would want to know whether this investor is really smart, whether they understand the field, and whether they align with your vision, but that's a discussion for later.  Now, your task is just to get them to be willing to take your call.  At this stage, they are just scanning the key signals that interest them.  ## The Truly Important Slides  Forget about those cookie-cutter templates. In the seed round stage of Web3, what you really need is:  ### A memorable slogan  Be concise and powerful, making it unforgettable.  A bad example: "A decentralized infrastructure protocol."  An excellent example: "On-chain payment version of Stripe built for modular Rollup."  ### The world is changing  Start with change. What are the emerging possibilities? What are the macro breakthroughs?  This is not just "Why now?" but "Why is it still early for you to enter now?"  ### Your point of view  Your unique perspective reveals things that others do not see.  Excellent venture capitalists invest in "unique advantages" rather than "consensus."  ### Why you?  Execution determines everything; it proves that you can deliver results.  Highlight past achievements, successful recruitment cases, and early progress, making it clear that you are unstoppable.  ### long-term planning  What will it look like after the scale expands?  Even if there are no tokens now, you should indicate that you have considered the issue of value capture.  ### Trend > Market (but don't skip the market)  You still need to demonstrate the potential of this market, but relying solely on market size charts will not get you the investment.  Pay attention to who will care, why now, how you can gain enough traction for the next round of funding, and what will happen if you succeed.  Trends and market size are important, but the narrative is the key to getting your first "yes."  ### Token Design (Understated)  The seed round stage does not require a complete tokenomics, just needs to indicate that your thinking is clear.  Who will get what? Why are tokens important?  ### Financing Needs  How much do you plan to raise? In what way? (SAFE+ token attached agreement? SAFT? Equity?)  What is the valuation?  What is the purpose of the funds?  This is not only to appear professional but also to help venture capitalists assess whether the transaction is suitable for their fund.  Is the amount of funds you are raising too small, making them reluctant to participate? Is it too much, exceeding their investment limits? Does it align with their investment stage?  Keeping things clear here can save time for both parties.  Don't play tricks, and don't be ambiguous. Just show that you are serious and know what you are doing.  ## What Makes a Presentation Stand Out  * Clear narrative* No Nonsense* Concise visual effects, sharp copywriting* The founder expressed confidence.  If your presentation reads like it was written by AI, then start over.  ## Summary  Your presentation is a trailer, not a white paper.  What you need to promote is: Why this project? Why now? Why you?  Execution ability is still very important, showcase it as early as possible.  Leave the in-depth Notion documentation until after attracting the other party.  Clarify financing needs, which will filter out suitable funds.  Show the market, but led by momentum and vision.  Get to the point faster than venture capitalists swipe their screens.  Don't test their IQ, just strive for a meeting opportunity.