Animoca Brands announced the launch of Moca Chain to create a cross-chain identification system.

Data is hailed as the new oil, but what does it mean for the average user in an era where data is the economy? Yat Siu, co-founder of Animoca Brands, introduced Moca Chain in X Space on Wednesday, pointing out that for Crypto Assets users, Moca Chain will be an attractive option to avoid having personal data collected by big companies like Google and Meta. Siu believes that Moca Chain is not only an innovation in the Crypto Assets field but also a new way for users to control and protect their own data, breaking free from the current limitations dominated by centralized enterprises, eliminating intermediaries, and giving users complete control over their own information.

Animoca Brands' Moca Foundation has announced the launch of a blockchain platform called Moca Chain. This new L1 blockchain creates a cross-chain digital identity verification system, using MOCA coin as its native token. The launch of Moca Chain aims to provide users with a secure, decentralized digital identity management platform, hoping to break the control that large tech companies have over personal data.

Yat Siu explains the advantages of Moca Chain

Yat Siu talked about the appeal of Moca Chain to enterprises, which provides an innovative way for businesses to reach their target audience without directly viewing or storing personal data. This approach, centered around digital identity, will become the new standard for enterprise data processing in the future.

Moca Chain Technical Architecture: EVM Compatible, Modular Design

The testnet plan for Moca Chain is set to launch in the third quarter of this year, while the mainnet is expected to go live at the end of the fourth quarter. This blockchain platform will be compatible with the Ethereum Virtual Machine (EVM) and is modular, allowing for collaboration with multiple blockchain technologies without relying on any specific blockchain technology. Additionally, Moca Chain will provide decentralized data storage, further enhancing the privacy of user data.

Moca Chain adopts zero-knowledge proof.

On a technical level, Moca Chain plans to enhance privacy protection by utilizing zero-knowledge proofs, the zero-knowledge transmission layer security protocol (zkTLS), and user identity oracles among other technologies. These technologies allow users to maintain a high level of privacy when conducting data transmission or identity verification.

Decentralized Single Sign-On Design

The design concept of Moca Chain is similar to Google's single sign-on (SSO) solution, but it is an alternative based on encryption technology. The SSO solution has achieved considerable success in the realm of Crypto Assets, especially in addressing the cumbersome traditional wallet registration process. However, for many users, linking their Google search history, cloud storage, and email accounts with their Crypto Assets wallet raises concerns about privacy leakage. Therefore, Yat Siu stated that a user-friendly, decentralized digital identity solution that places a high emphasis on privacy would be more popular.

This article announces that Animoca Brands has launched Moca Chain to create a cross-chain identity verification system, first appearing in Chain News ABMedia.