Aesthetic Power: The Top Competitiveness of Modern Society and the Web3 World

In early summer, wander the bustling streets, take a seat at a fine restaurant on the fifth floor of the International Trade Center, and look around to see all the glamorous things clearly priced. As long as you have enough money, you can have all the good things here. In such a consumer society, a question constantly lingers in my mind: what determines the gap between people? After graduation, where is the top competitiveness? Between thoughts, three words popped into my mind: aesthetic power.

The sense of refinement presented by major brands in international trade always inspires endless imagination and a strong desire to consume. A closer look reveals that the arrangement of text beneath the shiny logos of high-end jewelry stores is by no means random, but rather the result of classic and meticulous consideration.

Aesthetic is an innate perceptual ability, a skill that visualizes wealth and nobility. Renowned luxury brands have spent decades linking their leather pony logo closely with "noble temperament"; while a certain high-end skincare brand has meticulously crafted display aesthetics, allowing it to effortlessly showcase a sense of luxury in any city worldwide. Therefore, it is not surprising that some are willing to spend seven figures on an exquisite watch. Money and wealth are overt, while aesthetics serve as the invisible core that highlights wealth. To some extent, aesthetics form a subtle discourse power.

The impact of this discourse is far beyond imagination. As a former financial headhunter, I know that even the most basic font and typography choices on a resume can reveal all kinds of hidden information about a candidate, from the level of care to the potential ability. When reading a company profile or investment presentation, it's easy to label yourself as a "grass deck" if you find that the first line is not aligned, the images are of different sizes, or the font lacks aesthetics. The larger the enterprise, the more attention is paid to the aesthetic expression of the details, whether it is the pantry, the exit design or the elevator layout, you can feel the extraordinary aura as soon as you enter the door.

Artists are naturally a group that directly translates aesthetics into value. Additionally, fields such as brand planning, internet marketing, new media operations, and even the catering industry are also greatly influenced by aesthetic power. The power of aesthetics is not only reflected in the physical world but also shines brightly in the blockchain field.

Meme coins are a typical application of aesthetics in the cryptocurrency space. In meme culture, the combination of aesthetics and meme coins has evolved from simple visual symbols to complex cultural narratives and value-carrying mechanisms. This convergence not only shapes the performance of the token market, but also reconstructs the logic of value propagation in the crypto world. The "aesthetic" of meme coins is ostensibly narrative, but it actually transcends the narrative itself. Narrative is a twist and turn summary of the token's intended story, while aesthetics are an abstract beauty that can be felt in the address allocation model, the story behind the token, or the developer's social media expression. The aesthetic may be abstract, but a trader with aesthetic skills can identify potential masterpieces at a glance from a myriad of projects. This is the second dimension of trading in addition to rationality - the artistry of trading.

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In short, when evaluating a token project, it can be considered from the following perspectives:

• Is the bubble chart of token address allocation visually appealing?
• Is the token story compelling enough?
• Are the market expectations for the token good enough?
• Is the aesthetic of the token creator online?

I think the most moving aesthetic is one that quickly resonates with a group through visual symbols of absurdity, humor, or rebellion. For example, Gigachad's bodybuilding aesthetics: Modeled after the image of a Russian bodybuilder, the GIGA token combines fitness culture with blockchain through a visual design that emphasizes "high testosterone energy" to attract a community that pursues self-improvement. Originally just a community meme, it was later endorsed by the bodybuilders themselves, which, along with their humorous memes, became a medium for mass consumption of the cultural value of "alpha man".

The Ghibli-style AI-generated aesthetics is another example: with AI-generated Ghibli-style images, it combines nostalgic anime aesthetics with cryptocurrency speculation, forming a "culture + AI + blockchain" composite narrative, with a market value exceeding $20 million within 24 hours. Community members integrate their cultural backgrounds while participating in AI creation, which is also closely related to the characteristic of Ghibli being naturally suited for secondary creation.

The aesthetics of meme coins are not only about visual design but also about the narrative construction process. By incorporating social issues or subcultural phenomena into the token narrative, meme coins become a tool for expressing group attitudes:

1. Irony and rebellion: For example, the $1 token uses the slogan "$1 = 1 dollar" to satirize the idea that cryptocurrencies are worthless through absurd narratives, attracting young investors who are dissatisfied with the real monetary system; The RFC token is based on right-wing political satire as the core, challenging the mainstream discourse, and its market value once exceeded $150 million.

2. Reconstruction of Political Symbols: DMAGA (Dark MAGA) transforms the political enthusiasm of Trump supporters into a visual symbol through dark-themed laser-eyed avatars, resulting in a nearly hundredfold increase in market value in a short period under celebrity endorsements.

3. Cultural nostalgia and IP extension: Pepe family tokens (such as $PEPE and RATO) rely on the IP of comic characters to combine the "waste wood culture" of the early Internet with crypto speculation to form a cross-era cultural resonance.

With the exception of meme coins, many cryptocurrency products exhibit superb aesthetic applications. Taking a well-known Web3 wallet as an example, its product design shows a unique and systematic thinking at the aesthetic level, deeply integrating functionality and aesthetic experience, and forming a visual language with both technical rationality and humanistic care.

1. Visual Narrative of Minimalism and Functional Aggregation

The wallet transforms complex on-chain operations into a user-friendly visual language through a unified interaction design and intuitive interface layout. After the UI is fully upgraded, it adopts a modular design, integrates functions such as asset management, trading, and NFT market into the core sections, and reduces cognitive load through a minimalist color block segmentation and icon system. For example, the token discovery page supports the exploration of more than one million tokens, and users can quickly locate target assets through customized sorting, which ensures data transparency and avoids information overload.

In the cross-chain interaction scenario, its DEX aggregator takes intelligent routing technology as the core, integrating decentralized liquidity into a single entrance, and users can complete multi-chain asset transactions through a unified interface without paying attention to the differences in the underlying chain. This visual expression of "de-technology" essentially transforms the complexity of the blockchain into a concise process diagram, which is in line with the user's psychological expectation of "one-click operation".

2. Dynamic Aesthetic Scene Adaptation

The aesthetic design of the wallet is not static, but continuously iterates by dynamically adapting to market hotspots and user behavior. For example, in the boom of inscription and rune assets, its NFT marketplace transforms the threshold of Bitcoin ecological technology into an intuitive graphical operation interface through UTXO management optimization and batch inscription tools, and users can complete complex inscription casting through drag-and-drop interaction, supplemented by dynamic pop-ups of cost estimation and risk warning, taking into account efficiency and security. This design not only retains the "geek feeling" of the blockchain's native culture, but also allows ordinary users to feel a sense of participation through visual dimensionality reduction.

In addition, the wallet's "Insight Center" splits the crypto market into multiple information streams, using UI demonstrations and column designs to segment the market into various industry dynamic information channels, providing a quick window for time-constrained traders to understand the market. This dynamic aesthetics not only serves functionality but also shapes the user's cognitive framework of Web3.

3. Visual Encoding of Security and Trust

Security design is an important dimension of the wallet's aesthetic system. It transforms abstract risk prevention and control into perceptible visual signals through multiple technical means: for example, a red warning pop-up window is triggered when a suspicious application is accessed, a risky address is automatically detected and highlighted before the transaction is signed, and the authorization management page distinguishes high- and low-risk contracts by color. These designs reinforce users' awareness of risk through color psychology (red and yellow for danger and green for safety), while increasing transparency with hierarchical information displays, such as audit reports embedded directly on the front end.

The aesthetic system of this wallet does not exist in isolation, but is deeply coupled with the technical architecture and business model. Through minimalist vision to reduce cognitive costs, dynamic design to adapt to market changes, secure coding to build a foundation of trust, cultural symbols to stimulate community resonance, and futuristic to guide technical imagination, Web3 complexity has been successfully transformed into perceptible user value. The construction of this aesthetic system not only defines the competitiveness of the product, but also invisibly reshapes the user's cognitive paradigm of the decentralized world - as the team said, "we are not the followers of the market, but the promoters of innovation".

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At the moment, we are standing at the singularity of crypto culture, where the dog-headed memes, distorted pixels, and AI-generated memes that were once considered bubbles are reorganizing our value network at breakneck speed. When WIF's memes broke through Solana's hashrate barrier, and when ORDI's crypto art grew savagely on Bitcoin UTXOs, the aesthetic war of cryptocurrencies had long since overflowed the screen and became a war for human attention.

Back to the topic at the beginning of the article - aesthetics is the top competitiveness of the future. The level of a person's aesthetic level determines his level of competitiveness, because aesthetic ability represents the cognition and standard grasp of beauty. Based on your personal understanding of beauty, you will adjust all aspects of yourself: your conversation will tend to be in a ceremonial form; The body will be trained to meet the standards you consider "beautiful"; Thinking and pattern will continue to move towards the goal of "beauty"... Of course, whether it can be achieved in the end also depends on the ability to act. But if there is only action and no beauty, it is like losing a compass in the ocean.

Only by activating the pursuit of beauty in human nature can we trigger the motivation of pursuit, struggle and exercise. In other words, other abilities are essentially a by-product of the pursuit of "beauty." Whether you believe it or not, people who start from almost the same starting point can reach different heights of life with different aesthetic standards, which determines whether the enterprise is tens of millions or hundreds of millions of scales; Similarly, teams with different aesthetic standards can reach different market capitalization heights. Therefore, aesthetics are not only crucial for individuals, but also have a direct impact on business competitiveness.

Life is long, walk and improve as you go.