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## [TL；DR]: 
Trump announced the release of Official Trump (TRUMP) through Truth Social, and its market cap soared rapidly, once exceeding $70 billion.

World Liberty Financial recently increased its holdings of assets such as ETH and ENA, further expanding its crypto portfolio.

The issuance of TRUMP and MELANIA has attracted widespread attention and heated discussions in the market, with a large amount of funds pouring in, leading to a general decline in other cryptocurrencies.

## Introduction
At the beginning of 2025, the <a href="/it/price" target="_blank" class="blog_inner_link">crypto market</a> ushered in an unprecedented "Trump deal." Trump not only personally issued his own meme coin, Official Trump (TRUMP), but his wife, Melania Trump, also followed suit and launched her own meme coin MELANIA. This series of actions attracted widespread attention and heated discussions in the market. This article will sort out this series of events in detail and review a series of Trump family concept coins for everyone.
 
## Quick Pass to $70 Billion Market Cap, TRUMP Becomes the Hottest Meme
The hottest crypto focus these days is Trump's Meme token. Just last Saturday, January 18, Trump announced through his Truth Social social platform that he would launch his personal Meme coin, Official Trump, which quickly caused a sensation in the crypto circle.
 ![](https://gimg2.gateimg.com/image/article/17374487731.jpeg)
Source: @realDonaldTrump
 
 According to data, within 30 minutes of the opening, TRUMP's market cap had risen to about $700 million. Subsequently, Trump also retweeted and confirmed the news on Twitter, further driving the surge in market cap. As exchanges, including Gate.io, were launched one after another, TRUMP's market cap once exceeded $70 billion, becoming the most eye-catching star currency in the market.
 ![](https://gimg2.gateimg.com/image/article/17374487962.jpeg)
Source: Gate.io 
 
The surge in TRUMP is not an isolated phenomenon. Behind it is the influx of a large amount of funds and the market frenzy. According to on-chain data, the creation address of TRUMP has added $40 million in one-sided liquidity and deposited 80% of the supply in multi-signature wallets. This extreme imbalance between supply and demand has led to a sharp expansion of the market cap.

However, this surge in market cap also brought about a significant market blood-sucking effect. As a large amount of funds poured into TRUMP, other cryptocurrencies generally fell, especially Meme coins and other tokens in the <a href="/it/price/solana-sol" target="_blank" class="blog_inner_link">Solana</a> ecosystem that compete with TRUMP.

Although the holdings of Trump’s interests are restricted by a three-year unlocking plan, this aggressive issuance of coins is generally considered unethical and legal, and may involve illegal activities such as conflicts of interest and market manipulation. For example, a Forbes column pointed out that the structure and timing of Trump’s issuance of digital tokens indicate that his fusion of personal wealth and political power is worrying, and it is easy to suspect that he is a clever attempt to monetize the presidency.

Of course, Trump's personal issuance of Meme coins has made us focus on the Trump family concept coins again. Of course, there are risks and opportunities. The following is for reference only and is not an investment advice.
 
## Melania Meme (MELANIA) by the First Lady
Shortly after Trump released Official Trump, his wife, Melania Trump, also launched her own Meme coin MELANIA.

According to Gate.io, MELANIA’s market cap was once pushed to over $13 billion, even though its official website and domain name were hastily created and the front-end code was incomplete. However, the hot market of this token did not last long. With the calm of the market and the return of funds, MELANIA’s market cap also fell sharply.
 ![](https://gimg2.gateimg.com/image/article/17374488333.jpeg)
Source: Gate.io 
 
Compared with TRUMP, MELANIA has significant differences in token distribution and unlocking mechanisms. According to the MELANIA official website, the official team holds 35% of the shares, and the initial lock-up period is only 30 days, much lower than TRUMP's 3-year lock-up period. This difference not only triggered widespread controversy in the market again, but also weakened the market's willingness to pay.
 
## DeFi Protocol World Liberty Financial (WLFI) Public Sale
In addition to Meme Coin, the Trump family also launched its own DeFi project World Liberty Financial in the crypto field. The project attracted much attention and participation from investors during the public sale.

According to the official website, the sales of 20 billion tokens of the protocol token WLFI have surged after the popularity of TRUMP, raising a total of $300 million. Then, 5% of the supply was added, and the unit price rose to $0.05. As shown in the figure below, it is about to be sold out.
 ![](https://gimg2.gateimg.com/image/article/17374488684.jpeg)
Source: worldlibertyfinancial.com
 
## World Liberty Financial Increases Its ETH Holdings
According to Arkham's monitoring, World Liberty has recently increased its holdings of ETH and ENA, and currently has 58.542K ETH and 5.779M ENA.
 ![](https://gimg2.gateimg.com/image/article/17374488855.jpeg)
Source: ARKHAM 
 
Let’s first look at <a href="/it/price/ethereum-eth" target="_blank" class="blog_inner_link">Ethereum</a> (ETH). Since the spot ETF was approved for listing, ETH’s performance has not been satisfactory, but World Liberty has recently increased its holdings of ETH, making it the largest share of holdings, which echoes BlackRock’s spot ETF’s increase in ETH holdings.

Let’s look at Ethena (ENA), an innovative DeFi stablecoin protocol that profits with a market-neutral strategy, with a current market capitalization of $2.6 billion.
 
## Trump Family's "Official" DEX Token COW
Cowswap is a DEX aggregator launched in 2020. It provides practical solutions for on-chain trading users in key areas such as MEV resistance, gas-free transactions, and advanced orders. After the recent addition of the concept of AI intention trading, its popularity has further increased.
 ![](https://gimg2.gateimg.com/image/article/17374489086.jpeg)
Source: cow.fi
 
Although COW is not on the asset list of Trump's crypto project World Liberty, since all recent on-chain token purchases have used Cowswap, this behavior may cause the COW coin price to rise.
 
## Conclusion
The Trump family’s recent frequent actions in the field of cryptocurrency have not only boosted market vitality but also brought many controversies and risks.

For investors, a series of dazzling fluctuations require careful risk assessment and speculative cap assessment, and wise investment decisions. We will also continue to monitor the impact of a series of crypto policies before and after Trump takes office, so please continue to focus on blog posts.



<div class="blog-details-info">
<div>Author:**Charle Y.**, Gate.io Researcher
<div>Translator:Joy Z.
<div class="info-tips">\*This article represents only the views of the researcher and does not constitute any investment suggestions. All investments carry inherent risks; prudent decision-making is essential.
<div>\*Gate.io reserves all rights to this article. Reposting of the article will be permitted provided Gate.io is referenced. In all cases, legal action will be taken due to copyright infringement.
</div>


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Trump Is Hot Again, Analyze Trump Family Concept Hot Coins