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Philippe Meyer, the Head of Digital and Blockchain Solutions at BBVA Switzerland, detailed the bank's digital asset strategy for its affluent individual clients in his speech at the DigiAssets conference held in London.
Meyer stated that through BBVA's private banking unit in Switzerland, they provide consulting services for Bitcoin and other cryptocurrencies, and in this context, they offer investment ratio recommendations to customers based on their individual risk profiles.
Meyer stated that the application became active since the last quarter of last year, saying, "We started providing consulting on bitcoin with private clients since September of last year. For those with a riskier profile, we allow up to 7% of the portfolios in crypto." (